A Mirage of Emotions: Virtual Reality and How It Deceives Us

Examining how real-life moments can effectively influence a person’s decision to purchasing a product.

To begin with, in today’s world artificial intelligence and virtual reality has progressed exponentially. This has allowed many people to not use their creative intuition. Any current virtual reality engine that is out on the market right now does not allow you to be in a real-world landscape. There is nothing better than being able to use your own tools with your own hands to market a product to your target audience.

In addition, with a product like Nike, showcasing emotions in the real world to your customers is essential to creating a connection. When filming an athlete winning a championship game with the newly anticipated Nike basketball sneaker, capturing his/her emotion is truly a one-of-a-kind moment. If doing this with virtual reality, the background seems unrealistic and misleading to the target audience.

Using real life characters, stories, environment, etc. to market is crucial to staying connected with those who want to be one with the brand. Simply, taking shots of a person’s emotions and the product being advertised will instantly stick with you, from the moment you purchase the product till the product can’t be used anymore. Virtual reality will change how marketers tell stories because it does not have the true essence of life and the feelings it holds.