The Relevance of Branding in Modern Marketing

Analyzing why brand management is crucial to the success of a marketer’s journey to fulfill an image.

Since the beginning of propaganda, brand management and public relations are two essential aspects of marketing that aid in the success of a marketer. Grasping relevant information as a marketer on the brand you want to present easily allows the audience to understand what the brand truly represents.

Emotional Connection Within Sports

Marketing in sports is more than just logos, jerseys, and apparel; it is about storytelling, enthusiasm, and self-identity. When branding right, your target audience will feed more into the history of the team and its players, creating a more genuine loyalty to your organization.

This applies to specific athletes when promoted efficiently. Controlling the branding of an athlete's farewell tour can lead to a huge impact on how fans feel for the player and the organization they represent. Athletes like LeBron James, Dwayne Wade, and Derek Jeter have had successful farewell tours. This is because fans have been following along their athletic journey and have grown an emotional connection to them.

The Future of Sponsorships

Now, with successful brand management to superstars like LeBron James, Dwayne Wade, and Derek Jeter, this allows the next generation to become motivated to leave an even better legacy. Future professional athletes would want to have a cleaner reputation and be greater gentlemen/ladies of society.

This being in effect, the marketer’s job is easier because they do not have to worry as much about fixing the image of an athlete. The image is being fulfilled rapidly, and it can lead to other insights that the athletes and the marketer have never thought of. Living stress-free for both the athletes and the marketers can lead to more positive results within their propaganda.

Image by Devin Rodriguez