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In the world of marketing, creating a bond between the brand and the target audience is essential to a successful long-term...

How trial and error, communication, and technology help marketers find solutions to their marketing issues. When marketing a singular...

Analyzing why brand management is crucial to the success of a marketer’s journey to fulfill an image. Since the beginning of propaganda,...

Examining how real-life moments can effectively influence a person’s decision to purchasing a product. To begin with, in today’s world...

We all know of the world known brand Nike. Nike, when it first used its “Just Do It” campaign in 1988, it showed its customers that they...