The Strength of Experimentation in Marketing

How trial and error, communication, and technology help marketers find solutions to their marketing issues.

When marketing a singular product or service, it is essential for the company and/or organization to test strategies to see what the target audience is attracted to. Experimentation allows three main activities to happen for the company/organization and the target audience.

Using your entire budget for one project is not ideal for great results. Small experiments with your project will lead you to analyze what is needed and wanted from your target audience. Once you find out what your customers want and needs are, gaining insight from your target audience will reveal how they behave. From this step, you can make the transition of your marketing plan more efficient.

With the world evolving every second with how people behave, technology, etc. Experimenting with new features and platforms can lead to either new idea, insights, communication styles, etc.

Image by Devin Rodriguez